MISSION
Story - Strategy - Vision - Objectives - Sponsorship

By bringing together twenty-five of the top male models in the world and partnering with Habitat for Humanity for our first project, we will fund and build a home for a qualified family. We will utilize specific media outlets and a comprehensive viral marketing strategy to document and expose this experience. We will use our unique influence in culture and the powerful imagery of helping others to begin a movement of people, specifically the younger generation, to act.